All the wordy stuff about GHOULASH is below, but first, here are

THE MOST IMPORTANT THINGS YOU, THE RETAILER, NEED TO KNOW ABOUT GHOULASH:

GHOULASH is a game in magazine form. It can be stacked on comic and/or magazine racks or alongside displays of traditional board games.

1. The GHOULASH Scenario Pack, our magazine-type product, IS the game!

The Pack IS NOT a supplement! There is no main rule book or starter kit. EVERYTHING the player needs to play GHOULASH -- rules, tips, charts -- is IN EACH PACK. The only other thing they need to play is a pen or pencil. And players can start playing GHOULASH with ANY PACK. They need not go 1, 2, 3, etc. (although we'd love for them to buy each pack).

2. GHOULASH Scenario Packs are designed for EASY PURCHASE and REPEAT PURCHASE!

Here's the basic business model for GHOULASH: The idea is to present a stack of pre-printed Scenario Charts to players in an inexpensive, easy-to-use form. When they have used up all of the charts in a Pack, they can simply buy a new Pack. (With the low cost and ease of play, that's the easiest, most convenient way to go.)

And now, here are

THE MOST IMPORTANT THINGS YOU SHOULD TELL YOUR CUSTOMERS ABOUT GHOULASH:

1. It's easy to learn.

The Basic Rules fit on one page, included in every Scenario Pack.

2. It's quick to play.

The average game, including prep, takes anywhere from about 20 to 45 minutes, depending on the complexity of the scenario.

3. It's playable ANYWHERE.

The entire game is played on a single sheet of paper (the pre-printed Scenario Chart). Each player has his or her own chart. Players can play right in the book, like a puzzle book (if each player has a book; this helps to push sales) or they can remove the pages (they're perforated) for play on clipboards, school notebooks, airplane seat tables, game store tables, the breakfast table, wherever. It's a great game for backseat car play on a trip, or even while standing in line for a movie.

4. It's inexpensive.

Suggested retail for a Scenario Pack is $4.95, similar to a standard magazine or graphic novel. Each Pack offers enough Scenario Charts for FOUR two-player games of each of THREE different scenarios. That's 12 games in all in each Scenario Pack, all for five bucks!

5. It's FUN!

What more can we add to that, other than that GHOULASH already has a proven track record of fandom all around the world.

OTHER CONSIDERATIONS FOR RETAILERS

With its magazine-style format, low MSRP ($4.95 per issue) and striking front cover, GHOULASH allows a variety of great display possibilities combined with the ingredients for the perfect impulse buy. And once you get that first impulse buy, your customers will keep coming back for more!

It easily can be presented on just about any magazine or comic rack in your store. Its bold colors and iconography on a stark-white cover, however, make it stand out from the usual fare, attracting customers' eyes and driving sales.

Stack it alongside your collectible games. Keep it next to your RPGs or miniatures racks. Better yet, keep a stack next to the register for a dynamite point-of-purchase opportunity.

In addition to the talking points for customers outlined above, keep in mind that GHOULASH is a great "side" game. It's not designed to be a replacement game. We're not asking gamers to give up their Magic or D&D or Warhammer or Settlers of Catan and take up GHOULASH. Gamers will find GHOULASH to be the perfect inexpensive alternative game to keep in their backpack, briefcase or game kit. Its speed and ease of play (just tear out a game chart and grab a pen) make it an ideal change-of-pace diversion, or perhaps a good time-filler in between rounds of other games.

Also, because of its portability and its appeal to a wide range of ages, GHOULASH is a wonderful family game and an excellent travel game!

GHOULASH Scenario Packs are carried by Diamond Comics, Allance Games, ACD Distribution, Blackhawk Hobby Distributors and, in Europe, Esdevium Games. If you're not serviced by any of these fine folks and your favorite distributor doesn't carry it, you can order GHOULASH for your store directly from our distributor representative, Key 20. More information can be found at Key20.com, by phoning 1-800-277-0711 or by writing to key20@key20.com.

We're always happy to hear retailers' comments or suggestions or answer any questions you might have about the game. Just write to Mike@ghoulash.com or Joe@ghoulash.com.

SIGN UP Click here or on the image at left to download an 8 1/2-by-11-inch GHOULASH SOLD HERE sign (PDF, 184K) that you can print and display in your window or behind the counter.

FAN THE FLAMES OF GHOULASH MANIA WITH FREE SAMPLES!

Introduce your customers to the wild and wonderful world of GHOULASH by handing out free copies of our special Test Drive scenario.

Test Drive is a simplified version of the game, with a simpler grid, fewer obstacles and Ghouls and easy instructions designed to explain the workings of GHOULASH to any new player within minutes.

It's a great way to whet your customers' appetites for the more elaborate adventures awaiting them in the Scenario Packs.

It doesn't matter what kind of business you have -- brick-and-mortar comic and/or game store, convention dealer room kiosk, flea market booth, whatever. Test Drive is also a great activity sheet for gaming and/or comic book clubs, scouting or other youth organizations, libraries, vacation schools, etc.

Click here or on the image at right to download the Test Drive PDF file (120K). Then simply photocopy as many as you need.

Thanks in advance for using Test Drive in your store. We're sure that the small investment you'll make in time and printing will pay off for you in heavy sales of the GHOULASH Scenario Packs.

NOTE: These flyers are intended for free distribution. Sale of these materials is expressly forbidden.

OTHER SALES TIPS

KEEP SOME READY TO PLAY: If you maintain game tables in your store, keep some GHOULASH Scenario Charts out and on the tables, ready to play. Pick up a few sets of inexpensive clipboards and have the charts already attached, so players need only pick them up and go. Remove the Basic Rules page from a Scenario Pack and leave it out on the table where all can see it.

SPEAKING OF CLIPBOARDS: While not absolutely necessary to play GHOULASH, clipboards improve the ease of play and portability of the game. In fact, the Scenario Charts were originally designed to be placed in a clipboard. Consider selling some clipboards in your store, alongside your GHOULASH issues. (Inexpensive clipboards can be purchased in bulk at warehouse stores and discount office supply houses.) Create a "GHOULASH Starter Kit" by bundling two clipboards and a Scenario Pack.

A GHOUL TO GO: Branding is everything. Whether you keep GHOULASH clipboards on your game tables or offer them for sale alongside your Scenario Packs, make them "official" G-boards by decorating them with the GHOULASH Big Green Ghoul logo: Just click here to download the logo in a handy PDF (144K). Print it out on adhesive paper and you have your own BGG sticker for the back of your boards.